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Galimberti has been operating in design furnishing for three generations, and in this past year of activity, the company has reinvented itself by offering a new format, new products, and new services. Thus, Galimberti Interiors is born, not just a showroom where you can find the most famous furnishing brands, but a place where you can choose everything that makes us feel at home. Antonio Galimberti is ambitious, evolved, with a very clear idea of what design means in people's lives. And we wanted to make his thought explicit, with communication of strong identity, connected to people.
CLIENT: Galimberti Interiors
WORK: Branding, Web Design
WHAT: Logo, website, book, event materials
How do you choose the furnishing for a new space, a new home? By touching every piece of furniture, every covering, every furnishing accessory, to understand if it truly represents us and if it aligns with our idea of home.
All this is possible in the 1,500 sqm Galimberti Interiors showroom in Marchirolo: a 3-story shop, where great importance is given to every area of the house. We told this story through a photoshoot, capable of highlighting the excellent quality of the furniture sold, and conveying the great professionalism of the company in designing (or redesigning) any environment and space.
Looking for an agency to conduct a photoshoot? Write us!
For Galimberti Interiors, we worked on creating the new website to convey the values of a family-owned company that has been in love with beauty and craftsmanship for 40 years. Through graphic elements that make the text more engaging, to the choice of a warm and elegant color palette, we worked on the restyling of the website to better tell the story of the Galimberti family's work, turning the company's thought into a Manifesto in 4 points: Personality, Ethics, Authority, and Empathy. All fundamental and indispensable aspects to create truly unique interior design projects.
With the website restyling, we gave Galimberti a new home: a welcoming home where the user can immediately find the information they are looking for. From design brands to environments, to the services offered, the new Galimberti Interiors website has been designed to open the doors to a creative, versatile, and visionary world: just like that of interior design.
Looking for an agency to restyle your website? Write us!
Having a space furnished impeccably is certainly beautiful, but true beauty is when you live it and share it with other people: a comparison with "furnishing theme", this, to introduce SEO, a technique that allows people to reach a certain place. In the restyling of Galimberti Interiors' website, we also worked on positioning, through initial Keyword Research and then writing all the texts with an SEO perspective, making them "beautiful" for search engines too.
Looking for an agency to improve the SEO positioning of your website? Write us!
Per aumentare la brand awarness di Galimberti Interiors e far conoscere il negozio come rivenditore autorizzato dei diversi Brand di arredamento e design, abbiamo implementato campagne Google Ads mirate per raggiungere diversi segmenti di pubblico e aumentare la visibilità del marchio.
Le nostre campagne si sono focalizzate sulla rete di ricerca con l’obiettivo di intercettare gli utenti interessati all'arredamento di design, escludendo ricerche non pertinenti come quelle relative a negozi di arredamento di massa.
In particolare, abbiamo lanciato una campagna dedicata alle progettazione e alla realizzazione delle cucine, accompagnata da una landing page appositamente progettata per presentare in modo completo il servizio di Galimberti, dalla progettazione alla consegna.
To increase Galimberti Interiors' brand awareness and make the store known as an authorized retailer of various furniture and design brands, we implemented targeted Google Ads campaigns to reach different audience segments and increase the brand's visibility.
Our campaigns focused on the search network with the goal of intercepting users interested in design furnishing, excluding irrelevant searches such as those related to mass furnishing stores.
In particular, we launched a campaign dedicated to kitchen design and realization, accompanied by a landing page specially designed to fully present Galimberti's service, from design to delivery.
DiksoPrime is Dikson's professional system of exclusive hair treatments, based on innovative products of the highest quality. A complete line for every type of need, every type of hair, every type of use, from the gentlest for everyday use to the super protective for sun exposure. For a project like this, it is essential to think both horizontally—imagining, for example, how the range can expand infinitely while maintaining consistency and recognizability—and vertically, in the definition of individual products. A very complex project, with a clear vision from the first sketch and one objective: clarity, elegance, and colors, each with a precise meaning, for an immediate impact on the shelf.
CLIENT: Dikson
WORK: Branding
WHAT: Graphic design
Supersun is the super intensive treatment for protecting hair under the sun, a fundamental part of the DiksoPrime range. In response to the request to design a look consistent with the range but with a specific identity, we developed a graphic design that follows the guidelines - a distinctive color with a minimal and premium label - but gains prominence with a play of color shades that evoke the sun.
For ScalpCare, the line dedicated to various scalp issues such as dryness or dandruff, we chose the calming and balancing power of green for the bottles. For the labels, we opted for reassuring colors, suggesting blue to evoke purity and deeper blue for energy.
For Super No Yellow, the ritual designed by Dikson to combat the yellowing of white hair, we used the purple of the pigments contained in the products, combined with a vibrant and intense pink.
The Super Keratin DiksoPrime line is expressly designed to repair and restructure damaged and weakened hair, thanks to active ingredients such as keratin, ceramides, and rice proteins. What color better than pink to convey gentle and restorative strength?
Are you looking for an agency capable of telling the story of your brand? Write to us or come visit us; we are in Varese, at Piazza Monte Grappa 12.
We at Cherries are always on the side of creativity, especially when it comes from children. That's why, when Toys Center involved us in creating the visual identity and the social activities for the new creative workshops in the main stores of the chain, we unleashed all our imagination and joy. For the project “Stories in Play: Imagination Workshops for Little Curious Minds,” we designed the logo, wrote the brand description, and adapted the image to the main communication tools, from the in-store setup to the landing page for workshop registrations and reels for social media.
CLIENT: Toys Center
WORK: Visual Design
WHAT: Logo, social content, event materials
Starting from the reading of a fairy tale that changes each time, the children are also guided in exploring the emotions that the story evokes, and they can express themselves freely through games, art, costumes, and more. Stories in Play is not the classic “play area” where children are left free to jump around or at best color; it is a true creative journey, led by experienced staff, exploring emotions in engaging environments, carefully decorated, specifically designed to welcome children into a magical and inviting atmosphere.
The Toys Center locations where the workshops take place are equipped with decorative materials for the windows, the indoor spaces, the floor, and more. Each tool embodies the idea of play, fun, and interactivity. The walkable materials, for example, have been designed as a mini nursery rhyme that children can jump on, following a sequence of numbers and words.
Per comunicare la nascita dei laboratori, abbiamo realizzato le locandine, i volantini, la landing page per le iscrizioni ospitata sul sito ufficiale Toys Center e i contenuti statici e dinamici sul profilo social. Il tutto all’insegna della coordinazione e della fedeltà sia alla brand promise di Toys Center, che mette al centro i bambini e le famiglie, sia alla visual identity del progetto Favole in gioco.
Are you looking for an agency that can tell the story of your brand? Contact us or visit us, we are in Varese, at Piazza Monte Grappa 12.
Two septuagenarians, Emilio and Peppo, who have known each other for 50 years: they spoke little, always understood each other, respected and esteemed each other, never argued (except about football!), undoubtedly an invaluable friendship. Nord Milano Consult is their creation, an engineering company as solid as their history. They asked us for a project for the restyling of the logo, the website, and an editorial project to celebrate the first 50 years of projects together. We started from here, from the book. We told their story and built something capable of lasting over time.
CLIENT: Nord Milano Consult
WORK: Branding, Web Design
WHAT: Logo, website, book, event materials
The restyling of the logo marks the renewed momentum of the company after 50 years of history: the lines are more modern, the colors more current, and the editorial font is made more contemporary. These elements serve as pillars for the brand, upon which to build a new future.
The website combines the wisdom of construction with a more modern, friendly, and accessible language, even for non-experts. The concept is clear from the homepage: Nord Milano Consult is not only a solid, concrete reality, capable of designing and building structures that last over time. But it is the inseparable union between the tradition of engineering thinking and the innovation of new themes such as environmental engineering, renewable energy, and energy saving.
To celebrate the company's 50 years, we created a book, given away at the celebratory event. A tool with many facets: on one hand, to support brand storytelling; on the other, an object to be carefully preserved and cherished, in a company that is like a true and solid family. In addition to the book, we designed invitations and decorations, with the most significant projects adorning the spaces.
Looking for an agency capable of telling the story of your brand? Write us or come visit us, we are in Varese, at Piazza Monte Grappa 12.
The Grimaldi family's connection to the sea dates back to 1348 when the chronicles of the Kingdom of Naples report that Queen Joanna I donated a precious solid gold relic to the Grimaldi brothers as collateral for the lease of three ships. Today, the Grimaldi Group boasts multinational numbers, both in terms of the number of ships and the vast network of proprietary port terminals worldwide. It's a success story, but above all, it's a story of men and women in love with the sea—a story that resonates with us.
CLIENT: Grimaldi Lines
WORK: Visual Design
WHAT: Internal Signage
Among other graphic design projects we've undertaken for them, the latest is the creation of internal signage for the Europa Palace, a ferry accommodating 1800 passengers, returning to service in Italy after navigating the most beautiful seas of the Mediterranean.
Designed with the concept of an ideal journey in mind, the signage for the Europa Palace ferry is an exercise in simplifying the traveler's experience inside the ship, leading them on a vacation. An experience guided by the welcoming nature of each message, the clarity of directions, and coherence with the brand identity. Because even within the ship, the journey should be comfortable and tailored to the passenger.
Are you looking for an agency that turns every project into a vacation? Write us or come visit us; we are in Varese, at Piazza Monte Grappa 12.
Essilor Luxottica's Trade Marketing division, a significant producer of ophthalmic lenses, has been our client for years. Over time, we've supported the brand through pivotal moments like brand architecture reorganization, lockdown, subsequent store reopenings, the launch of new products and special projects, and the development of sales force presentation tools. This seemingly invisible work has had a significant impact, particularly on opticians, increasing brand awareness considerably among their clients.
The latest major challenge was developing the new Products and Services catalog for the Trade, a comprehensive work encompassing all Essilor's production and, most importantly, a tool capable of adding value to the brand and strengthening relationships with opticians and, consequently, with end consumers.
CLIENT: EssilorLuxottica
WORK: Catalog Trade
WHAT: Trade Marketing, Graphic Design
Trade product catalogs are not only a sales tool but can also become a powerful conveyance of the brand's values. For EssilorLuxottica, we developed a genuinely innovative product catalog, a sales support tool and brand value.
From target analysis and consumer insights, we understood the need for a functional and well-organized catalog that enhances the experience and professionalism of opticians. Opticians are not just sellers but experienced professionals capable of offering tailor-made solutions; thus, this catalog became their pillar, showcasing all their knowledge - a precious business card, the ideal bridge between the brand and the final consumer.
When goals and concepts are clear, developing such a rich catalog becomes a less complex challenge. We anchored ourselves to the brand's 3 pillars — Correction, Protection, and Transparency — dividing the products accordingly. Once the order was restored, we wrote new content and revised existing content, aligning not only the graphics of product pages but also the tone of voice: more intuitive, modern, immediate, and in line with the concept "To improve people's lives, you must see the world through their eyes." Finally, we adorned the entirety with a lavish cover, using a gloss finish in the printing phase.
The Trade catalog is an indispensable tool for sellers, in this case, opticians, as it must support their experience, facilitate sales, and be shown and understood by the customer purchasing the product. When it meets these requirements, it becomes a fundamental pillar in the relation between the brand and the final user, based on trust, transparency, and listening. For EssilorLuxottica, we looked at the world through the eyes of consumers and wanted to provide them with a product that improved their lives.
Essilor is a French multinational that produces and markets ophthalmic lenses and optical equipment. Since its inception in the early '70s, its goal has been to become a leading group specialized in progressive organic lenses, a goal achieved through the acquisition of important brands like Varilux® and the creation of treatments like Crizal®.
Over time, brands under the Essilor umbrella multiplied to the point where a profound reorganization became necessary, with the ambitious goal of becoming experts in visual well-being, with products and technologies dedicated to every target and need. This reorganization gave birth to a new Brand catalog that sets the guidelines for using the brands and outlines the values on which the 3 brand pillars are based: Correction, Protection, and Transparency.
Looking for an agency to develop the trade catalog for your brand? Write to us or come visit us; we are in Varese, at Piazza Monte Grappa 12.
For over 20 years, MAV Chemical has been creating lubrication solutions, including personalized and tailor-made options, for machinery and components across various industrial sectors, from heavy industry to food and pharmaceuticals. A typical story of Italian industrial excellence, built on experience, capabilities, quality, innovation, and above all, uniqueness. We were called upon to help them find an innovative language in communication, starting from the logo redesign to a modern and communicative website. Through SEO-focused text rewriting, we aimed to speak to both people and search engines.
CLIENT: MAV Chemical
WORK: Rebranding, Restyling sito web
WHAT: Branding, Graphic Design, Web Site
MAV Chemical's logo has always conveyed the passion for chemistry within the company, showcasing their expertise in creating high-performance, top-quality, innovative, and environmentally friendly lubrication systems for various industrial sectors.
In the logo restyling, we decided to add strength and vitality to this concept, making subtle and deliberate changes to maintain the essence of the company. We aimed to enhance the visual impact of the logo and the overall brand image, focusing on graphics designed to be easily adaptable for the company's merchandise.
Looking for an agency for your company's logo redesign? Contact us!
To communicate MAV Chemical's uniqueness, we created a new, captivating website with well-organized information and highly informative product pages. The navigation is intuitive, the design is clean, and the content has been reorganized and rewritten, adding value to each product and narrating MAV Chemical's success stories.
In the restyling, we emphasized user experience: the new MAV Chemical site is easily navigable with filters and a search bar for finding products. Content is logically organized, the structure is clear, and the navigation system is intuitive. We also paid great attention to color choices, fonts, and layouts, making the site more understandable and user-friendly.
MAV Chemical's logo has always conveyed the passion for chemistry within the company, showcasing their expertise in creating high-performance, top-quality, innovative, and environmentally friendly lubrication systems for various industrial sectors.
In the logo restyling, we decided to add strength and vitality to this concept, making subtle and deliberate changes to maintain the essence of the company. We aimed to enhance the visual impact of the logo and the overall brand image, focusing on graphics designed to be easily adaptable for the company's merchandise.
Looking for an agency for your company's logo redesign? Contact us!
To communicate MAV Chemical's uniqueness, we created a new, captivating website with well-organized information and highly informative product pages. The navigation is intuitive, the design is clean, and the content has been reorganized and rewritten, adding value to each product and narrating MAV Chemical's success stories.
In the restyling, we emphasized user experience: the new MAV Chemical site is easily navigable with filters and a search bar for finding products. Content is logically organized, the structure is clear, and the navigation system is intuitive. We also paid great attention to color choices, fonts, and layouts, making the site more understandable and user-friendly.
Looking for an agency for your company's logo redesign? Contact us!
Another challenge we faced with MAV Chemical was to communicate the complex world of industrial machinery lubricants in a simple manner. Starting from the existing content on the previous site, we rewrote it with a focus on SEO and search engines, creating texts and product descriptions that highlight the high quality and effectiveness of MAV Chemical products, explaining how they improve machinery performance and reduce maintenance costs.
To achieve this, we conducted keyword research and rewrote the content of the previous site with SEO in mind. We then created various Google campaigns to promote the company's products to a targeted audience, increasing the online visibility of the company.
Need an agency for SEO-optimized text writing and Google ADS campaigns? Contact us!
The pleasure of small things. Enjoying the "loss" of time, the sweet art of doing nothing. Living the magic within luxury lodges, immersed in the nature of Monferrato. All this is LILELO: Little Leisure Lodge, wonderful elevated wooden "cottages" custom-designed by Atelier LAVIT, for an alternative vacation experience immersed in nature, beyond the ordinary.
LILELO lodges are unique places set in unique locations, ready to welcome travelers, self-explorers, and those who want to learn something new with every travel experience, all while respecting nature.
CLIENT: LILELO
WORK: Brand Positioning
WHAT: Branding / Website / Social Content / Photo&Video Direction
We know Marco and Claudia well. We know their dream of building an eco-glamping in the green, dedicated to 'uncommon' people, far from the classic way of traveling. For LILELO, we took care of the branding: we designed the logo - which was meant to communicate the connection between the "inside" of the lodges and the "outside" of nature: hence a house with roots, a unity with the external world - and built the brand identity starting from the name: LI is little, LE is leisure, and LO is lodge. We chose the Brand colors and created guidelines for the photo and video shooting, and with the beautiful material produced by Silvia Lavit, we developed the website and the Editorial Plan for Instagram and Facebook. We also helped Claudia and Marco stay true to their feelings, sincerity, authenticity, and the beauty they were (and wanted to) create, realizing elegant, refined lodges, sustainable places that add beauty to the territory rather than take away from it.
The one with Exergy, leading provider of innovative solutions for the energy transformation, is a truly fascinating collaboration that rests on sharing a spirit strong, pioneering, to theavanguard. A spirit we have embraced and made our own to tell, through the new website of the Brand and a corporate video, an innovative company that works with great passion e responsibility.
CLIENT: Exergy
WORK: Website Restyling, Corporate Video
WHAT: Branding, Graphic Design, Web Site, Video Production
The starting point of the collaboration between Cherries and Exergy was the revamping of the website: a challenge we took up with the passion and determination that characterize our creative approach. The result is a website dynamic e informative, reflecting Exergy's innovation and vision in the sustainable energy sector. From the elegant modern design to navigation features intuitive, the website was developed strictly following the Brandbook guidelines, thus ensuring perfect consistency with the visual identity of the company.
Looking for an agency to rebrand your site? Write to us! Or come visit us, we are located in Varese, Piazza Monte Grappa 12!
For the corporate video, Exergy had a clear vision: something different, bold and capable of capture the pioneering aspect of the company. So we took inspiration from Exergy's past, from its roots, from its history, which is an ongoing story transformation, and by the dedication this company has for theinnovation. The result is a video that succeeds in highlighting theyoung and energetic soul of the Brand: through strong and explanatory images of the company, we created a visual and narrative experience engaging, which gives value to the concept of transformation inherent in the company's DNA and tells Exergy's story as it has never (yet) been done.
Looking for a corporate video production agency? Write to us! Or come visit us, we are located in Varese, Piazza Monte Grappa 12!
Exergy has always been a company that embraces the challenge of transformation. This innovative spirit is at the heart of their identity, and that is precisely the spirit we wanted to convey in both the new website and the corporate video we made. To do so, we started from the concept of transformation and circularity, representing how Exergy is constantly transforming things into something new andexciting. A history of evolution and progress, of which Exergy is tireless promoter.
The starting point of the collaboration between Cherries and Exergy was the revamping of the website: a challenge we took up with the passion and determination that characterize our creative approach. The result is a website dynamic e informative, reflecting Exergy's innovation and vision in the sustainable energy sector. From the elegant modern design to navigation features intuitive, the website was developed strictly following the Brandbook guidelines, thus ensuring perfect consistency with the visual identity of the company.
For the corporate video, Exergy had a clear vision: something different, bold and capable of capture the pioneering aspect of the company. So we took inspiration from Exergy's past, from its roots, from its history, which is an ongoing story transformation, and by the dedication this company has for theinnovation. The result is a video that succeeds in highlighting theyoung and energetic soul of the Brand: through strong and explanatory images of the company, we created a visual and narrative experience engaging, which gives value to the concept of transformation inherent in the company's DNA and tells Exergy's story as it has never (yet) been done.
Looking for an agency to rebrand your site? Write to us! Or come visit us, we are located in Varese, Piazza Monte Grappa 12!
Looking for a corporate video production agency? Write to us! Or come visit us, we are located in Varese, Piazza Monte Grappa 12!
Exergy has always been a company that embraces the challenge of transformation. This innovative spirit is at the heart of their identity, and that is precisely the spirit we wanted to convey in both the new website and the corporate video we made. To do so, we started from the concept of transformation and circularity, representing how Exergy is constantly transforming things into something new andexciting. A history of evolution and progress, of which Exergy is tireless promoter.
In addition to the website and corporate video, we were responsible for creating engaging brochures and set-up for trade shows. Every step of our creative journey has been guided by the passion and desire that this company has in 'exploring new horizons and new solutions and from its primary goal: To transform energy into clean, sustainable and efficient energy that benefits theenvironment and of future generations.
Looking for an agency to produce brochures and layouts for trade shows? Write to us at! Or come and visit us, we are located in Varese, in Monte Grappa Square 12!
In addition to the website and corporate video, we were responsible for creating engaging brochures and set-up for trade shows. Every step of our creative journey has been guided by the passion and desire that this company has in 'exploring new horizons and new solutions and from its primary goal: To transform energy into clean, sustainable and efficient energy that benefits theenvironment and of future generations.
Looking for an agency to produce brochures and layouts for trade shows? Write to us at! Or come and visit us, we are located in Varese, in Monte Grappa Square 12!
Communicating the taste and quality of a product even before the first bite is a challenge in food packaging development. It's a challenge that's not easy, even for a brand like Lindt, which needs no introduction. Lindt chocolate is unparalleled: it's velvety, smooth, refined, and of the highest quality. The processing is exceptional, the ingredients are of the highest quality, and the taste of every product speaks for itself.
So how do we convey all of this in the packaging of three Lindt Excellence products, 70% dark chocolate bars coated with delicious caramel & sea salt, raspberry & hazelnut, and orange & almond granules on the surface?
CLIENT: Lindt
WORK: Packaging Lindt Excellence
WHAT: Graphic Design / Packaging /
Packaging in the food industry is crucial; it should be appetizing, almost more than the product itself. In this case, Lindt Excellence 70% dark chocolate is characterized by an inviting, elegant, and catchy special texture. That's why we created a transparent window in the center of the packaging to show off the craftsmanship of the chocolate. Around it, we designed and produced custom graphics in line with the brand's values: quality, elegance, and sophistication. The packaging is an experience in itself from the first glance.
Perfection often arises from mistakes. That's how Lindt chocolate's refinement came about in 1879. For months, Rudolph Lindt had been working to make his chocolate more pleasing to the palate and to create a texture that melts in the mouth. One Friday evening, he forgot to turn off the conching machine. On Monday morning, upon returning to work, he found a wonderful surprise waiting for him: the chocolate that had been conched for so many hours had become delicate and balanced, perfect to the palate. The recipe from back then has evolved with new flavors, but the wonder remains the same.
Are you looking for an agency to develop food packaging for your brand? Write to us or come visit us; we are in Varese, at Piazza Monte Grappa 12.