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Dikson
Bi.Milano

WHEN WE ADDED FLAIR TO HAIR CARE.

BI.MILANO – FOR PEOPLE WHO WANT LUSCIOUS LOCKS.

Dikson asked us to create a name, branding, packaging, and presentation materials to pamper one of its specialised channels with an exclusive new product line. We created BI.Milano, a range of treatment, styling, and colouring products for a sophisticated target audience in search of spa-inspired wellness and beauty rituals.

Project details

CLIENT: Dikson
WORK: Bi.Milano
WHAT: Branding / Packaging / materiale per il trade /

Sophisticated, minimalist, and modern.

The type of woman who buys Bi.Milano products is sophisticated, understated, and modern. She wants to take care of her hair with wellness and beauty products that listen to and understand her. Each branding element has been designed with her and her request for simplicity and fuss-free hair care in mind.

BI.MILANO – FOR PEOPLE WHO WANT LUSCIOUS LOCKS.

Dikson asked us to create a name, branding, packaging, and presentation materials to pamper one of its specialised channels with an exclusive new product line. We created BI.Milano, a range of treatment, styling, and colouring products for a sophisticated target audience in search of spa-inspired wellness and beauty rituals.

Project details

CLIENT: Dikson
WORK: Bi.Milano
WHAT: Branding / Packaging / materiale per il trade /

Sophisticated, minimalist, and modern.

The type of woman who buys Bi.Milano products is sophisticated, understated, and modern. She wants to take care of her hair with wellness and beauty products that listen to and understand her. Each branding element has been designed with her and her request for simplicity and fuss-free hair care in mind.

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