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Hair Juice is a family of hair care products (shampoos, conditioners, and hair masks) packed with essential oils and nourishing fruits. The product family comprises four lines, each of which is devoted to a different hair care need and is represented by a fruit superhero endowed with natural super powers. We created a name, packaging, in-store displays, and information materials for the Hair Juice range. We also created an advertising campaign for the specialised press and wrote guidelines for the social media launch. This project had a fresh and spirited impact and sought to capture the attention of an attentive, young, and demanding audience.
CLIENT: Dikson
WORK: Hair Juice Line
WHAT: Naming / Packaging / Website content / BTL materials / POP materials
All product packaging – ranging from larger packaging materials to individual mask flow packs and displays – oozes a feeling of freshness and vitality.
We created a series of advertisements for the specialised press and BTL materials to be distributed in store for the launch of the Hair Juice range. We also wrote guidelines on content creation for the company’s in-house social media team.
Hair Juice is a family of hair care products (shampoos, conditioners, and hair masks) packed with essential oils and nourishing fruits. The product family comprises four lines, each of which is devoted to a different hair care need and is represented by a fruit superhero endowed with natural super powers. We created a name, packaging, in-store displays, and information materials for the Hair Juice range. We also created an advertising campaign for the specialised press and wrote guidelines for the social media launch. This project had a fresh and spirited impact and sought to capture the attention of an attentive, young, and demanding audience.
CLIENT: Dikson
WORK: Hair Juice Line
WHAT: Naming / Packaging / Website content / BTL materials / POP materials
All product packaging – ranging from larger packaging materials to individual mask flow packs and displays – oozes a feeling of freshness and vitality.
We created a series of advertisements for the specialised press and BTL materials to be distributed in store for the launch of the Hair Juice range. We also wrote guidelines on content creation for the company’s in-house social media team.