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The corona virus has knocked the world for six and, as a result, our feelings have radically changed and so too have our habits. We’ve learnt a new way of taking care of ourselves, and feeling safe has become of the utmost importance. Dikson’s response to this new necessity has been to create a complete range of hair care and sanitising products. It was our job to take care of the visual design of the range and the in-store materials and, in the same way that the Dikson range works gently to leave hair cleaner, healthier, and glossier, our key visual was equally soft and comforting.
CLIENT: Dikson
WORK: Sanitising Range
WHAT: Packaging / Point of sale material
CLIENT: Dikson
WORK: Sanitising Range
WHAT: Packaging / Point of sale material
BLOOM è una linea completa di coloranti per capelli senza ammoniaca, PPD e altri elementi chimici dannosi. Grazie a un mix di olii naturali donano ai capelli molto più di un nuovo colore, ma una nuova vita. Per il lancio abbiamo preparato ogni singolo strumento – naming, branding, packaging, strategia social e web – con una sola idea in testa: comunicare bellezza, naturalità, ottimismo e un pizzico di glamour.
