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BLOOM is a complete line of hair dyes that contain no ammonia, PPD, or other harmful chemicals. Thanks to a combination of natural oils, they give hair much more than fresh colour. They give it new life. For the launch we prepared all of the materials – naming, branding, packaging, social media and web strategy – with just one idea in mind: convey beauty, naturalness, optimism, and a pinch of glamour.
CLIENT: Dikson
WORK: Bloom
WHAT: Packaging / Website content / Social media content
CLIENT: Dikson
WORK: Bloom
WHAT: Packaging / Website content / Social media content
BLOOM is a complete line of hair dyes that contain no ammonia, PPD, or other harmful chemicals. Thanks to a combination of natural oils, they give hair much more than fresh colour. They give it new life. For the launch we prepared all of the materials – naming, branding, packaging, social media and web strategy – with just one idea in mind: convey beauty, naturalness, optimism, and a pinch of glamour.
