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Dinamo is much more than a line of natural supplements. It is an idea of how to live endurance sports, a project dedicated to seekers of body and spirit energy, to fatigue explorers, visionaries, and pioneers.
That’s why when Luca Spada, founder and president of Eolo SpA and passionate athlete, involved us in the branding process, we immediately envisioned a Brand Manifesto that became positioning, brand guidelines, packaging, advertising, web and social strategy, and website development.
It’s a statement, an aspiration, a dream: to always go beyond the limits of the world, sports, nature, mind, here and now. Naturally.
CLIENT: Dinamo
WORK: DINAMO NUTRITION Launch
WHAT: Branding / Corporate Identity / ADV / Social Media Content / Packaging / Photo and video shooting / Promotional Kit
The goal of our agency is to give projects a soul, to strongly and sincerely convey the brand’s message and values. When we created the Dinamo and Dinamo Nutrition Brands from scratch, we conducted an in-depth analysis of the target audience, the relevant market, the needs of the endurance sports community, and the brand’s unique selling proposition. This analysis allowed us to define the entire strategy and create a unique brand.
To create a brand, it’s necessary to define the brand’s values, create a coordinated image, and develop a concept to be conveyed through various channels (from the website to social profiles). To start with a clear vision of what you want to communicate, it’s necessary to create a comprehensive and structured Brand Book, including the Brand Manifesto.
Do you want to create your brand from scratch? Contact us.
To position a brand with a single tagline, it’s important to have a clear understanding of the brand’s values, direction, and mission. Dinamo speaks to endurance explorers: those who wish to know and surpass their limits, those who want to challenge nature – without ever disrespecting it – and athletes aiming for audacious goals.
To position Dinamo, we devised the tagline “Beyond Limits”: a strong message, a promise to determined, daring, and adventurous athletes. For Dinamo Nutrition, we adapted it to “Naturally Beyond” to emphasize the naturalness of the products.
Dinamo Nutrition, in fact, is a line of natural sports supplements to recharge the body and mind, to be used before, during, and after physical activity. They are entirely made in Italy, free from chemical ingredients. The product line consists of high-quality items used by athletes to push beyond limits and achieve great feats while respecting their health and nature. The tagline “Naturally Beyond” conveys all this in a simple, clear, and powerful way.
Brand identity is how a company presents itself to its audience and potential consumers. Defining the corporate identity is essential for capturing and engaging the target audience, as well as distinguishing the brand from competitors and emerging with credibility in the relevant market.
After studying Dinamo’s values and developing the two taglines, we focused on Brand Guidelines. These guidelines are crucial for creating a consistent image and regulating the elements that make up the brand’s identity, both internally and externally. They serve as a guiding spirit for the company to continue communicating the brand’s values in a coordinated and coherent manner.
In line with the brand’s innovative spirit, we designed a logo that gets straight to the point, just like Dinamo’s mission: minimalistic yet contemporary, future-oriented, and dynamic.
Dinamo Nutrition’s color palette, based on various shades of green, reflects the brand’s natural inclination and the deep connection endurance athletes establish with the nature they challenge and explore.
The consistent, functional, and standardized use of the logo, color palette, and fonts were extensively detailed in the Brand Book, providing the client with all the necessary guidance to create a strong, recognizable, consistent, and unique brand image.
Do you want to define your company’s or project’s brand identity? Contact us.
Logo, font, and color palette find practical and commercial application in packaging design: all elements must be utilized to their fullest potential, and creative packaging design must consider the brand’s identity and the end consumer’s user experience.
For Dinamo, we took care of the design and creative realization of packaging for individual products in the Dinamo Nutrition line, as well as the packaging for the Starter Kit, a special package containing a three-training integration plan.
Do you want to develop packaging that reflects your brand? Contact us.
The website is the precise and functional summation of the visual elements that make up the brand’s coordinated image: logo, color palette, fonts, and purposefully taken photographs come together to create a common, consistent, constant, and recognizable language. In Dinamo’s website, the project’s identity is clear to users who deeply understand the brand’s values and messages: nature, well-being, adventure, and discovery.
The entire development of Dinamo’s website and e-commerce was prioritized for mobile navigation. More and more users interact with brands and make purchases directly through smartphones. Therefore, a mobile-first approach is essential to ensure the best possible shopping experience for potential customers.
Do you want to create your business’s website or e-commerce platform? Contact us.
For Dinamo, we produced a series of photographs to be used in social media strategies and advertising campaigns.
The photographic content has a unique, recognizable, and authentic style. The use of natural light, genuine and realistic representation of dynamism and athletic effort, meticulous styling that leaves no detail behind, the focus on athletes, the power of nature, and the product’s integration in contextual usage situations strengthen Dinamo’s positioning in sports, well-being, and nature.
The launch of the Dinamo Brand and products was supported by offline advertising efforts, leveraging the brand’s participation in the Giro d’Italia with Team Eolo and promoting the brand through industry magazines and ambassador marketing.
In the endurance sports sector, ambassadors play a crucial role. They are athletes whom all enthusiasts look up to and, thanks to their field expertise, can convey messages that generate interest and trust in the brand.
During this delicate phase, we supported Dinamo in selecting and engaging the right ambassadors (athletes of various levels and disciplines) to create valuable offline and online content for the community. This content aimed to reinforce the brand’s positioning and product reliability.
The partnership between Dinamo Nutrition and the ambassadors was promoted through magazine advertising and specially crafted social media content.
