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When Essilor Italia (major manufacturer of lenses for protecting and correcting vision) called us for their trade support campaign for the May 2020 reopening, we were in full lockdown mode. Shut in our homes, telecommuting, and wearing pyjamas, we envisioned the world at the end of the world and we saw people free to do those little big things that make us happy everyday: looking each other in the eyes, running through fields, thinking about the future. We decided to call the campaign #felicidirivederci [happy to see each other again] and applied it to in-store materials: window posters, give-away postcards, fliers with safety rules, floor adhesives for distancing in the store.
CLIENT: Essilor
WORK: #felicidirivederci
WHAT: Content writing / Visual design / Shop fitting
Dedicated to trade, a small yet hugely meaningful gift: a pin with which to personalise your scrubs and feel like part of a project and the story of what has been through a series of postcards dedicated to moments that we will never forget, from when we did Zumba in our living room to when we participated in flash-mobs thanking those who helped, supported, and protected us.
CLIENT: Essilor
WORK: #felicidirivederci
WHAT: Content writing / Visual design / Shop fitting
When Essilor Italia (major manufacturer of lenses for protecting and correcting vision) called us for their trade support campaign for the May 2020 reopening, we were in full lockdown mode. Shut in our homes, telecommuting, and wearing pyjamas, we envisioned the world at the end of the world and we saw people free to do those little big things that make us happy everyday: looking each other in the eyes, running through fields, thinking about the future. We decided to call the campaign #felicidirivederci [happy to see each other again] and applied it to in-store materials: window posters, give-away postcards, fliers with safety rules, floor adhesives for distancing in the store.
Dedicated to trade, a small yet hugely meaningful gift: a pin with which to personalise your scrubs and feel like part of a project and the story of what has been through a series of postcards dedicated to moments that we will never forget, from when we did Zumba in our living room to when we participated in flash-mobs thanking those who helped, supported, and protected us.
