Grimaldi Group:
Designing Signage for 1800 Travelers

When We Simplified the Journey Inside a Traveling Ship

The Grimaldi family’s connection to the sea dates back to 1348 when the chronicles of the Kingdom of Naples report that Queen Joanna I donated a precious solid gold relic to the Grimaldi brothers as collateral for the lease of three ships. Today, the Grimaldi Group boasts multinational numbers, both in terms of the number of ships and the vast network of proprietary port terminals worldwide. It’s a success story, but above all, it’s a story of men and women in love with the sea—a story that resonates with us.

Project details

CLIENT: Grimaldi Lines
WORK: Visual Design
WHAT: Internal Signage

Among other graphic design projects we’ve undertaken for them, the latest is the creation of internal signage for the Europa Palace, a ferry accommodating 1800 passengers, returning to service in Italy after navigating the most beautiful seas of the Mediterranean.

Clarity, Simplicity, Hospitality: Traveling by Ship has Never Been So Relaxing

Designed with the concept of an ideal journey in mind, the signage for the Europa Palace ferry is an exercise in simplifying the traveler’s experience inside the ship, leading them on a vacation. An experience guided by the welcoming nature of each message, the clarity of directions, and coherence with the brand identity. Because even within the ship, the journey should be comfortable and tailored to the passenger.