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In the heart of the Langhe, where a very rich soil gives wines an unmistakable taste, comes the ICOLLIROSSI farm, a splendid country house brought back to life by the passion and determination of the Verga family, which has always been a protagonist in the world of wine, and here wanted to celebrate the realization of a dream. Exceptional wines such as Barolo di Monforte DOCG, rich soil 400 above sea level, well-kept rooms where true enthusiasts can be accommodated: to create the new brand identity and decline it with the right tone of voice online in the website and offline with a brochure, we chose the words of beauty, attention to detail, family history, and passion.
CLIENT: Icollirossi
WORK: Website / Brochure
WHAT: Brand Identity / Tone of voice / Website / Brochure
An engaging site, able to excite the user through a true narrative integrated into the design with a unique language made up of creative copywriting, images evocative, colors chosen according to criteria that go beyond aesthetics but refer to emotions such as the warmth, welcome, contact with nature, experience. A small journey into a wonderful territory, all to be explored: each page was created to allow for an organic growth of the site through interesting, relevant and useful user content such as wine data sheets or suggestions on what to do on a vacation in the Langhe.
Perfect for distribution at meeting places for wine lovers such as Vinitaly, a brochure that takes the language and content of the site and represents its offline declination. Dedicated to a target audience that loves the smell of paper-as well as good wine-and likes to read good stories by flipping through the pages as if they were from a book.