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Since 1956 LA/ES has been manufacturing acetate slabs for sunglasses and eyeglasses for the biggest brands in the world. It asked Cherries to come up with its rebranding, a website that is above all a valid working tool for the industry, and a strategy that includes online tools capable of speaking the language of the sector’s designers and aficionados.
CLIENT: La/Es
WORK: Be inspired
WHAT: Advertising / Brand strategy / Stand design / Website / Digital strategy / Social media content
The new LAES website is a working tool for eyeglass designers. Thanks to the creation of a complex database, users can find the products they are looking for according to multiple criteria: by collection, colour, trend, material, etc. An incredibly important function of the website is also to propose the latest fashion and lifestyle trends from which to take inspiration.
With a simple and high-impact publishing plan, social media will fill aficionados’ walls with posts featuring glasses, fashion, colours, and trends from which to be inspired.
CLIENT: La/Es
WORK: Be inspired
WHAT: Advertising / Brand strategy / Stand design / Website / Digital strategy / Social media content
Since 1956 LA/ES has been manufacturing acetate slabs for sunglasses and eyeglasses for the biggest brands in the world. It asked Cherries to come up with its rebranding, a website that is above all a valid working tool for the industry, and a strategy that includes online tools capable of speaking the language of the sector’s designers and aficionados.
The new LAES website is a working tool for eyeglass designers. Thanks to the creation of a complex database, users can find the products they are looking for according to multiple criteria: by collection, colour, trend, material, etc. An incredibly important function of the website is also to propose the latest fashion and lifestyle trends from which to take inspiration.
With a simple and high-impact publishing plan, social media will fill aficionados’ walls with posts featuring glasses, fashion, colours, and trends from which to be inspired.
