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The pleasure of small things. Enjoying the “loss” of time, the sweet art of doing nothing. Living the magic within luxury lodges, immersed in the nature of Monferrato. All this is LILELO: Little Leisure Lodge, wonderful elevated wooden “cottages” custom-designed by Atelier LAVIT, for an alternative vacation experience immersed in nature, beyond the ordinary.
LILELO lodges are unique places set in unique locations, ready to welcome travelers, self-explorers, and those who want to learn something new with every travel experience, all while respecting nature.
CLIENT: LILELO
WORK: Brand Positioning
WHAT: Branding / Website / Social Content / Photo&Video Direction
We know Marco and Claudia well. We know their dream of building an eco-glamping in the green, dedicated to ‘uncommon’ people, far from the classic way of traveling. For LILELO, we took care of the branding: we designed the logo – which was meant to communicate the connection between the “inside” of the lodges and the “outside” of nature: hence a house with roots, a unity with the external world – and built the brand identity starting from the name: LI is little, LE is leisure, and LO is lodge. We chose the Brand colors and created guidelines for the photo and video shooting, and with the beautiful material produced by Silvia Lavit, we developed the website and the Editorial Plan for Instagram and Facebook. We also helped Claudia and Marco stay true to their feelings, sincerity, authenticity, and the beauty they were (and wanted to) create, realizing elegant, refined lodges, sustainable places that add beauty to the territory rather than take away from it.