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Lindt
Blue bars

THE TIME WE STARTED A SWEET REVOLUTION

Lindt Le Classiche - Cherries Comunicazione Varese

A much-loved classic bar redesigned.

Even the most classic packaging designs need a restyling every so often. For the classic Lindt blue bar line, we redesigned the packaging of the entire collection and made the demo products more appetising. We added new ingredients and defined a coherent process that spanned the entire range. With a barrowload of sweetness and taking care not to let even a gram of tradition slip through the collection.

Project details

CLIENT: Lindt & Sprüngli spa
WORK: Le classiche
WHAT: Packaging

Lindt Le Classiche - Cherries Comunicazione Varese
Lindt Le Classiche - Cherries Comunicazione Varese
Lindt Le Classiche - Cherries Comunicazione Varese
Lindt Le Classiche - Cherries Comunicazione Varese
Lindt Le Classiche - Cherries Comunicazione Varese
Lindt Le Classiche - Cherries Comunicazione Varese
Lindt Le Classiche - Cherries Comunicazione Varese

A much-loved classic bar redesigned.

Even the most classic packaging designs need a restyling every so often. For the classic Lindt blue bar line, we redesigned the packaging of the entire collection and made the demo products more appetising. We added new ingredients and defined a coherent process that spanned the entire range. With a barrowload of sweetness and taking care not to let even a gram of tradition slip through the collection.

Lindt Le Classiche - Cherries Comunicazione Varese
Lindt Le Classiche - Cherries Comunicazione Varese
Lindt Le Classiche - Cherries Comunicazione Varese
Lindt Le Classiche - Cherries Comunicazione Varese
Lindt Le Classiche - Cherries Comunicazione Varese

Project details

CLIENT: Lindt & Sprüngli spa
WORK: Le classiche
WHAT: Packaging

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