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Communicating the taste and quality of a product even before the first bite is a challenge in food packaging development. It’s a challenge that’s not easy, even for a brand like Lindt, which needs no introduction. Lindt chocolate is unparalleled: it’s velvety, smooth, refined, and of the highest quality. The processing is exceptional, the ingredients are of the highest quality, and the taste of every product speaks for itself.
So how do we convey all of this in the packaging of three Lindt Excellence products, 70% dark chocolate bars coated with delicious caramel & sea salt, raspberry & hazelnut, and orange & almond granules on the surface?
CLIENT: Lindt
WORK: Packaging Lindt Excellence
WHAT: Graphic Design / Packaging /
Packaging in the food industry is crucial; it should be appetizing, almost more than the product itself. In this case, Lindt Excellence 70% dark chocolate is characterized by an inviting, elegant, and catchy special texture. That’s why we created a transparent window in the center of the packaging to show off the craftsmanship of the chocolate. Around it, we designed and produced custom graphics in line with the brand’s values: quality, elegance, and sophistication. The packaging is an experience in itself from the first glance.
Perfection often arises from mistakes. That’s how Lindt chocolate’s refinement came about in 1879. For months, Rudolph Lindt had been working to make his chocolate more pleasing to the palate and to create a texture that melts in the mouth. One Friday evening, he forgot to turn off the conching machine. On Monday morning, upon returning to work, he found a wonderful surprise waiting for him: the chocolate that had been conched for so many hours had become delicate and balanced, perfect to the palate. The recipe from back then has evolved with new flavors, but the wonder remains the same.
Are you looking for an agency to develop food packaging for your brand? Write to us or come visit us; we are in Varese, at Piazza Monte Grappa 12.
