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Lindt
LINDOR celebrates Valentine’s Day

WHEN WE ADDED A VIRGOLA TO LINDT LOVE.

A SWEET, DELICATE, AND CONTEMPORARY VALENTINE’S DAY.

We have collaborated with Lindt for over twenty years, and every year we try to do something new, special, and unique. The French poet Edmond Rostand once spoke of the pink apostrophe in “Je t’aime”; we chose to add a Virgola (the word for comma in Italian) to Lindt’s latest campaign. Virgola is the pseudonym of Virginia Di Giorgio, a talented young illustrator from Messina in Italy, who we asked to illustrate the concept of love to celebrate Lindor on Valentine’s Day. Her delicate and contemporary illustrations feature alongside photographic images on Lindor’s latest range of iconic heart-shaped and rectangular chocolate tins.

Project details

CLIENT: Lindt
WORK: Lindor Valentine’s Day Collection
WHAT: Graphic Design  / Packaging /

LOVE IS A JOURNEY, NOT A DESTINATION

Whether you’re riding a Vespa, car, or hot air balloon, love is a journey we can only embark on together. The concept for this collection is simple and universal, it speaks to young people, children, and anyone who is in love with love in all its forms.

MAKING COMMUNITIES FALL IN LOVE

Our promotion strategy for this Lindor collection with Virgola included Instagram sponsorships and mentions in the hope of bringing together two different communities united by their love for the brand and Virginia’s illustrations, letting users enjoy creating content about love.

Project details

CLIENT: Lindt
WORK: Lindor Valentine’s Day Collection
WHAT: Graphic Design  / Packaging /

A SWEET, DELICATE, AND CONTEMPORARY VALENTINE’S DAY.

We have collaborated with Lindt for over twenty years, and every year we try to do something new, special, and unique. The French poet Edmond Rostand once spoke of the pink apostrophe in “Je t’aime”; we chose to add a Virgola (the word for comma in Italian) to Lindt’s latest campaign. Virgola is the pseudonym of Virginia Di Giorgio, a talented young illustrator from Messina in Italy, who we asked to illustrate the concept of love to celebrate Lindor on Valentine’s Day. Her delicate and contemporary illustrations feature alongside photographic images on Lindor’s latest range of iconic heart-shaped and rectangular chocolate tins.

LOVE IS A JOURNEY, NOT A DESTINATION

Whether you’re riding a Vespa, car, or hot air balloon, love is a journey we can only embark on together. The concept for this collection is simple and universal, it speaks to young people, children, and anyone who is in love with love in all its forms.

MAKING COMMUNITIES FALL IN LOVE

Our promotion strategy for this Lindor collection with Virgola included Instagram sponsorships and mentions in the hope of bringing together two different communities united by their love for the brand and Virginia’s illustrations,  letting users enjoy creating content about love.

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