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A big dollop of love, an almost obsessive attention to detail and a generous dose of skill: those were the ingredients that went into positioning Lindt Patisserie, Lindt & Sprüngli’s new business unit. The positioning became an exquisite logo, and a trade catalogue meant we went back to the printers and bookbinders to choose sophisticated effects and captivating collections for the delicious biscuits, cakes and pastries that only Lindt can make.
CLIENT: Lindt & Sprüngli spa
WORK: Patisserie
WHAT: Branding / Visual design / Packaging / Shooting style
A logo in warm gold on a chocolate background to express its positioning as a manifesto for excellence. Special paper, binding by hand, engaging words and beautiful imagery meant the catalogue became as precious as the brand itself.
From fine pastry to Christmas, Lindt Patisserie collections are shown at their very best through the use of traditional and contemporary images, irresistible product demos and exquisite touches of gold.
CLIENT: Lindt & Sprüngli spa
WORK: Patisserie
WHAT: Branding / Visual design / Packaging / Shooting style
A big dollop of love, an almost obsessive attention to detail and a generous dose of skill: those were the ingredients that went into positioning Lindt Patisserie, Lindt & Sprüngli’s new business unit. The positioning became an exquisite logo, and a trade catalogue meant we went back to the printers and bookbinders to choose sophisticated effects and captivating collections for the delicious biscuits, cakes and pastries that only Lindt can make.
A logo in warm gold on a chocolate background to express its positioning as a manifesto for excellence. Special paper, binding by hand, engaging words and beautiful imagery meant the catalogue became as precious as the brand itself.
From fine pastry to Christmas, Lindt Patisserie collections are shown at their very best through the use of traditional and contemporary images, irresistible product demos and exquisite touches of gold.