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For over 20 years, MAV Chemical has been creating lubrication solutions, including personalized and tailor-made options, for machinery and components across various industrial sectors, from heavy industry to food and pharmaceuticals. A typical story of Italian industrial excellence, built on experience, capabilities, quality, innovation, and above all, uniqueness. We were called upon to help them find an innovative language in communication, starting from the logo redesign to a modern and communicative website. Through SEO-focused text rewriting, we aimed to speak to both people and search engines.
CLIENT: MAV Chemical
WORK: Rebranding, Restyling sito web
WHAT: Branding, Graphic Design, Web Site
MAV Chemical’s logo has always conveyed the passion for chemistry within the company, showcasing their expertise in creating high-performance, top-quality, innovative, and environmentally friendly lubrication systems for various industrial sectors.
In the logo restyling, we decided to add strength and vitality to this concept, making subtle and deliberate changes to maintain the essence of the company. We aimed to enhance the visual impact of the logo and the overall brand image, focusing on graphics designed to be easily adaptable for the company’s merchandise.
Looking for an agency for your company’s logo redesign? Contact us!
To communicate MAV Chemical’s uniqueness, we created a new, captivating website with well-organized information and highly informative product pages. The navigation is intuitive, the design is clean, and the content has been reorganized and rewritten, adding value to each product and narrating MAV Chemical’s success stories.
In the restyling, we emphasized user experience: the new MAV Chemical site is easily navigable with filters and a search bar for finding products. Content is logically organized, the structure is clear, and the navigation system is intuitive. We also paid great attention to color choices, fonts, and layouts, making the site more understandable and user-friendly.
MAV Chemical’s logo has always conveyed the passion for chemistry within the company, showcasing their expertise in creating high-performance, top-quality, innovative, and environmentally friendly lubrication systems for various industrial sectors.
In the logo restyling, we decided to add strength and vitality to this concept, making subtle and deliberate changes to maintain the essence of the company. We aimed to enhance the visual impact of the logo and the overall brand image, focusing on graphics designed to be easily adaptable for the company’s merchandise.
Looking for an agency for your company’s logo redesign? Contact us!
To communicate MAV Chemical’s uniqueness, we created a new, captivating website with well-organized information and highly informative product pages. The navigation is intuitive, the design is clean, and the content has been reorganized and rewritten, adding value to each product and narrating MAV Chemical’s success stories.
In the restyling, we emphasized user experience: the new MAV Chemical site is easily navigable with filters and a search bar for finding products. Content is logically organized, the structure is clear, and the navigation system is intuitive. We also paid great attention to color choices, fonts, and layouts, making the site more understandable and user-friendly.
Looking for an agency for your company’s logo redesign? Contact us!
Another challenge we faced with MAV Chemical was to communicate the complex world of industrial machinery lubricants in a simple manner. Starting from the existing content on the previous site, we rewrote it with a focus on SEO and search engines, creating texts and product descriptions that highlight the high quality and effectiveness of MAV Chemical products, explaining how they improve machinery performance and reduce maintenance costs.
To achieve this, we conducted keyword research and rewrote the content of the previous site with SEO in mind. We then created various Google campaigns to promote the company’s products to a targeted audience, increasing the online visibility of the company.
Need an agency for SEO-optimized text writing and Google ADS campaigns? Contact us!