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Policart is an active and enterprising company that has been operating for over twenty years and that seeks to be a provider of high-quality polyurethane elastomer products, and, above all, a partner and consultant for large and medium-sized businesses in the corrugated cardboard industry. This is why it is crucial to employ the right language, image and communication methods, all of which need to be able to relate to a diverse range of partners. Starting with red, the distinctive colour of Policart products, we’ve reshaped our Brand Identity guidelines, rewritten our tagline and developed an online and offline multichannel strategy, which comprises specialised announcements and the corporate website, and also includes us being active at trade fairs and on social media and LinkedIn, as well as the Policart Red Talks training academy.
CLIENT: Policart
WORK: The only red you can trust
WHAT: Branding / Strategy / Corporate Identity / Web strategy / Video creation / Advertising /
Red is the colour of passion, of life, of will power, and self-belief. Red is the colour of Policart and its products. We’ve included this red in our rebranding, making it darker, stronger, and more communicative and solid. Above all, we’ve determined that the same red should be used both online and offline so it is irrefutable and reliable, unique and recognisable.
CLIENT: Policart
WORK: The only red you can trust
WHAT: Branding / Strategy / Corporate Identity / Web strategy / Video creation / Advertising /
Policart is an active and enterprising company that has been operating for over twenty years and that seeks to be a provider of high-quality polyurethane elastomer products, and, above all, a partner and consultant for large and medium-sized businesses in the corrugated cardboard industry. This is why it is crucial to employ the right language, image and communication methods, all of which need to be able to relate to a diverse range of partners. Starting with red, the distinctive colour of Policart products, we’ve reshaped our Brand Identity guidelines, rewritten our tagline and developed an online and offline multichannel strategy, which comprises specialised announcements and the corporate website, and also includes us being active at trade fairs and on social media and LinkedIn, as well as the Policart Red Talks training academy.
Red is the colour of passion, of life, of will power, and self-belief. Red is the colour of Policart and its products. We’ve included this red in our rebranding, making it darker, stronger, and more communicative and solid. Above all, we’ve determined that the same red should be used both online and offline so it is irrefutable and reliable, unique and recognisable.
