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With a market presence that goes back over 50 years, Thytronic is an independent Italian firm that produces electrical power protection systems. Shortly before the devastating outbreak of the pandemic, Thytronic commissioned us for their corporate rebranding and the other activities that this involved. However, what started out as standard brand repositioning soon became a much deeper exploration of the future, the need for safety and the role that each of us has in creating a different kind of tomorrow. This reflection generated a corporate manifesto based on strong values such as energy, our future and safety, and this then became part of a communicative, contemporary and completely new website able to reach out to companies and individuals.
CLIENT: Thytronic
WORK: Brand Identity
WHAT: Branding / Strategy / Corporate Identity / Web strategy / Website /
Contrasting colour was used to highlight this powerful, future-driven impulse: a reassuring blue (the blue of a leader, encompassing a strong sense of heritage) twinned with a yellow that pops against the backdrop and symbolises energy, light, tomorrow. Plus a simple, modern and functional font that’s easy to read whatever the size and perfectly conveys the brand’s values. Clear, simple, important values: this is the evolution of Thytronic.
Turning the brand manual from an instrument for industry personnel into a marketing tool that can be used to communicate transparency, responsibility, and commitment: one click on the main website takes you to a dedicated microsite where it is possible to explore what underlies the new Thytronic identity, and the result of more than 50 years of outstanding work and heritage.
CLIENT: Thytronic
WORK: Brand Identity
WHAT: Branding / Strategy / Corporate Identity / Web strategy / Website /
With a market presence that goes back over 50 years, Thytronic is an independent Italian firm that produces electrical power protection systems. Shortly before the devastating outbreak of the pandemic, Thytronic commissioned us for their corporate rebranding and the other activities that this involved. However, what started out as standard brand repositioning soon became a much deeper exploration of the future, the need for safety and the role that each of us has in creating a different kind of tomorrow. This reflection generated a corporate manifesto based on strong values such as energy, our future and safety, and this then became part of a communicative, contemporary and completely new website able to reach out to companies and individuals.
Contrasting colour was used to highlight this powerful, future-driven impulse: a reassuring blue (the blue of a leader, encompassing a strong sense of heritage) twinned with a yellow that pops against the backdrop and symbolises energy, light, tomorrow. Plus a simple, modern and functional font that’s easy to read whatever the size and perfectly conveys the brand’s values. Clear, simple, important values: this is the evolution of Thytronic.
Turning the brand manual from an instrument for industry personnel into a marketing tool that can be used to communicate transparency, responsibility, and commitment: one click on the main website takes you to a dedicated microsite where it is possible to explore what underlies the new Thytronic identity, and the result of more than 50 years of outstanding work and heritage.
