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Founded in 1948, Trivi is an Italian company that specialises in manufacturing equipment to make puff pastry, bread, cakes, and sweet treats on an industrial scale. Trivi is a small company with big dreams founded by people who have expertise and hands-on experience and understand how to create and transform. Driven by their ambition to hit the big time and work with industry leaders, the team at Trivi asked us to transform the small company into an industrial frontrunner and to emphasise the union between its extraordinary technical abilities and creativity, excellence, and Made in Italy flair – a combination of characteristics that only Trivi Masters possess.
CLIENT: Trivi
WORK: Brand Identity
WHAT: Branding / Corporate Identity / Corporate video / ADV / Website /
We redesigned Trivi’s logo to tell a story with roots in the past and an eye to the future. We combined a wheat spike with the company name TRIVI in bold and paired a wheat-inspired palette with industrial colours. We used the same tone of voice to produce brochures that blend technical language with elegant design.
A heroic tone of voice tells the story of passion and innovation. The various subjects (one for each product category) helped restyle Trivi’s working environments, strengthen its brand identity, and create a sense of belonging.
We completely overhauled the graphics and browsing experience of the Trivi website in collaboration with E-Motion Web. The video that plays when users first enter the website tells the company’s story through evocative imagery, and all sections are easily accessible from the homepage. In addition, we devised a LinkedIn editorial plan dedicated to selling Trivi’s vision, expertise, values, and products, employing language that is technical yet lively.
CLIENT: Trivi
WORK: Brand Identity
WHAT: Branding / Corporate Identity / Corporate video / ADV / Website /
Founded in 1948, Trivi is an Italian company that specialises in manufacturing equipment to make puff pastry, bread, cakes, and sweet treats on an industrial scale. Trivi is a small company with big dreams founded by people who have expertise and hands-on experience and understand how to create and transform. Driven by their ambition to hit the big time and work with industry leaders, the team at Trivi asked us to transform the small company into an industrial frontrunner and to emphasise the union between its extraordinary technical abilities and creativity, excellence, and Made in Italy flair – a combination of characteristics that only Trivi Masters possess.
We redesigned Trivi’s logo to tell a story with roots in the past and an eye to the future. We combined a wheat spike with the company name TRIVI in bold and paired a wheat-inspired palette with industrial colours. We used the same tone of voice to produce brochures that blend technical language with elegant design.
A heroic tone of voice tells the story of passion and innovation. The various subjects (one for each product category) helped restyle Trivi’s working environments, strengthen its brand identity, and create a sense of belonging.
We completely overhauled the graphics and browsing experience of the Trivi website in collaboration with E-Motion Web. The video that plays when users first enter the website tells the company’s story through evocative imagery, and all sections are easily accessible from the homepage. In addition, we devised a LinkedIn editorial plan dedicated to selling Trivi’s vision, expertise, values, and products, employing language that is technical yet lively.