Arexons Zen Essence air fresheners: a minimalist design for an experience of balance and tranquillity.

Client

Arexons

Sectors

Manufacturing

Services

                        Illustration & Graphic Design
                    Packaging
            

arexons_profumatori_zen_packaging_graphic_design_cherries_comunicazione_varese_milano_mobile_1

Essence as a starting point

We live in an increasingly fast-paced world, overflowing with stimuli, where there is a growing need to rediscover moments of balance. Even during our daily journeys.
Zen Essence was created to bring a sense of harmony and wellbeing into the car through fragrance. For the packaging redesign, we took our inspiration directly from the concept of Zen: simplicity, balance and a connection with the natural elements.
We have thus created a more elegant and delicate identity, designed to resonate with those who seek, even in small gestures, a space in which to slow down.

Lightness is making its mark

We have removed every superfluous element to make way for the product, the name and the identity of the fragrance.
The white colour lightens the packaging, the subtle lines suggest harmony and movement, whilst the botanical illustrations tell the story of each fragrance in a delicate and contemporary style.
A visual system inspired by balance: nothing tries to dominate, and every element finds its own equilibrium.

arexons_profumatori_zen_packaging_graphic_design_cherries_comunicazione_varese_milano_6

arexons_profumatori_zen_packaging_graphic_design_cherries_comunicazione_varese_milano_0

arexons_profumatori_zen_packaging_graphic_design_cherries_comunicazione_varese_milano_7

arexons_profumatori_zen_packaging_graphic_design_cherries_comunicazione_varese_milano_mobile_0

Six fragrances, one harmony

Sandalwood, Fruit Harmony, Ginger Tea, Bamboo, Aqua Lotus and Orchid: six distinct fragrances, each recognisable by its own imagery and colour scheme.
The colour palette ranges from the warm tones of sandalwood and ginger to the fresh shades of bamboo and lotus, right through to the more delicate tones of orchid. Each pack expresses its own distinct character, whilst maintaining the overall consistency of the range.
On the shop floor, the six variants thus form a cohesive, distinctive and instantly recognisable whole.

The same design language has been extended to the sales brochure, transforming the packaging’s design choices into a tool capable of presenting and showcasing the entire range.
A project that interprets the concept of Zen without turning it into mere ornamentation: through simplicity, nature and the balance between each element.