The new Menicon Soleko catalogue, combining Japanese excellence with Italian innovation.

Client

Menicon Soleko

Sectors

Healthcare

Services

                        Brand Positioning
                    In-Store Materials
                    Packaging
                    Print design
                    Retail Communication Strategy
                    Sales Kits
            

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Where every word inspires and every detail shines

The partnership between Menicon, Japan’s largest contact lens manufacturer, and Soleko, a long-established Italian company in the optical sector, has given rise to a new enterprise that not only improves people’s eyesight and well-being but also promotes values of sustainability and social responsibility.

A company that cares for people with respect and kindness: it is through this lens that we have conveyed Menicon Soleko’s vision in the new trade catalogue.

The catalogue created by Cherries for Menicon Soleko is a precious object that encapsulates the essence of a profound evolution – one to be cherished, clear, orderly and essential, where every page speaks with delicacy and simplicity, every space breathes, and every detail shines.

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When solutions are contained within the petals of a flower

Within the catalogue, the three sections – Lenses, Solutions and Useful Information – intertwine in perfect harmony, guided by an intuitive and visual system that can be understood at a glance: a flower. Each coloured flower corresponds to a section, and each petal is designed to guide, inspire and make every choice feel more natural.

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The Aesthetics of Kindness

We have drawn inspiration from the Japanese principles of order, precision and harmony to strike a balance between content and form, so as to convey not only what Menicon Soleko does, but how it does it: with respect and kindness. The catalogue becomes much more than a practical tool: a source of inspiration, meticulously crafted in every detail, capable of guiding traders with simplicity, clarity and beauty into the world of Menicon Soleko.