La Posteria: A story of flavour and passion, shared every day on social media.

A charming historic courtyard in the heart of Varese is home to La Posteria, a venue with a unique, informal atmosphere, where every detail has been carefully considered, born out of a passion for cuisine and fine wine. A place where we’ve highlighted the cuisine, the ingredients, the wine, the flavours, the people and the atmosphere. We’ve adopted an informal and intimate tone, and on social media we’ve given a voice to a story centred on professionalism, craftsmanship, beauty and taste.

Great importance was attached to choosing the right photographic style, so that every image on social media captures the spirit and values of the place. But above all, it tells the stories of the people who open and close it every day, set and clear the tables, cook and serve, and smile and greet guests.

The strategy involves using social media to tell the restaurant’s story through its people, with posts dedicated to introducing each individual included in the editorial plan – like a smile nestled between the words ‘buon appetito’. A collective narrative told through faces and names, so that guests can feel as though they’re meeting up with friends every time they step into this place with its unique atmosphere.