When we told a story of our love for viticulture.

In the heart of the Langhe, where exceptionally rich soil lends the wines an unmistakable flavour, lies the ICOLLIROSSI estate – a splendid country farmhouse brought back to life by the passion and determination of the Verga family, who have long been key players in the world of wine and who wished to celebrate the realisation of a dream here. Exceptional wines such as Barolo di Monforte DOCG, grown on exceptionally fertile soil 400 metres above sea level, and immaculately maintained guest rooms to welcome true wine enthusiasts: to create the new brand identity and convey it with the right tone of voice – both online on the website and offline in a brochure – we chose words that evoke beauty, attention to detail, family history and passion.

An engaging website, capable of stirring the user’s emotions through a narrative seamlessly integrated into the design, using a unique language comprising creative copywriting, evocative images and colours chosen according to criteria that go beyond mere aesthetics to evoke emotions such as warmth, hospitality, a connection with nature and experience. A short journey through a wonderful region, just waiting to be explored: each page has been designed to allow the website to grow organically through content that is interesting, relevant and useful to the user, such as wine fact sheets or suggestions on what to do on a holiday in the Langhe.

Perfect for distribution at gatherings of wine lovers such as Vinitaly, this brochure echoes the style and content of the website and serves as its offline counterpart. Aimed at an audience who appreciate the scent of paper as much as that of fine wine, and who enjoy reading engaging stories whilst leafing through the pages as if they were a book.