Space 27B: transforming wayfinding and identity into a living experience.

Spazio 27B in Legnano: a multi-purpose space where people do more than just live; they meet, grow and forge genuine relationships. It is welcoming, dynamic and flexible. It provides space and creates space.

Our work? Comprehensive wayfinding for the building that guides footfall and creates connections, walls that tell stories, and a strategic blend of different realities expressed through a single language. A project where physical architecture and strategic communication come together to foster a genuine sense of community.

Contemporary typefaces, colour palettes with interesting contrasts, and iconography that makes functions intuitive. The Spazio 27B brand book serves as an operational manual to maintain visual consistency: every element – from the logo to the textures, and from the photographic guidelines to the communication templates – has been designed to ensure brand recognition. A design system that evolves with the project and adapts to operational needs.

And then there’s plenty of creativity to foster a dialogue between private spaces and the communal dimension. To round it all off, the website becomes the digital ecosystem of the experience, a photo shoot that captures the soul of the project, and SEO-optimised copy that boosts the visibility of the new housing model. The result? Social housing that becomes a premium experience, where living means taking part in a new chapter in contemporary living.