Arexons My World Is:

six fragrances, six identities

Arexons commissioned us to redesign the packaging for My World Is, a range of car air fresheners comprising six fragrances.
The aim was to move beyond the more conventional conventions of the category and create a range that would stand out on the shelf, whilst ensuring that each fragrance remained instantly recognisable.
The starting point was the name: My World Is. Not just a product identity, but an invitation to step into a different world every time.

When there are many variants, there is a risk of creating a mere succession of colours. For My World Is, we worked to achieve a more complex balance: differentiating the fragrances without fragmenting the brand’s identity.
The hierarchy of information, the treatment of the logo and the visual layout create continuity. The images and colour schemes, on the other hand, give each product a distinct personality.
On the shop floor, the range presents itself as a cohesive, immediate whole that catches the eye.

The new visual identity has also been extended to marketing materials, starting with the leaflet dedicated to the range.
A coordinated project that ensures My World Is is instantly recognisable in every application and transforms six fragrances into six distinct expressions of the same brand.