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Bloom: vibrant colour, an unexpected result. A new vision of beauty.
Introducing Bloom: a new lease of life for your hair
Bloom is a complete range of hair dyes free from ammonia, PPD and other harmful chemicals. Thanks to a blend of natural oils, they give your hair much more than just a new colour – they give it a new lease of life. For the launch, we’ve prepared every single element – naming, branding, packaging, social media and web strategy – with a single idea in mind: to convey beauty, naturalness, optimism and a touch of glamour.