ConfapiD Event on Gender Medicine

ConfapiD is a trade association made up entirely of women, but its focus extends far beyond women’s issues: it encompasses themes of equity, inclusion and social responsibility. For their event on gender-specific medicine, we were asked to design a visual identity capable of conveying the complexity of the subject: a dialogue between science, philosophy and storytelling to rethink health in a more equitable way.
The event, held at Ville Ponti in Varese and organised in collaboration with Confapi Varese, was sponsored by the Province of Varese, the Municipality of Varese, the Chamber of Commerce, ATS Insubria, the Lombardy Region and the Italian Red Cross.

We have created a visual system that moves between warm shades and transparencies – a fluid graphic language that reflects the very nature of the debate: not black and white, but nuance, dialogue and interplay. From the event’s identity to the poster, from the roll-up banner to the social media content for promotion, every element has been designed to give the event a recognisable and consistent presence both inside the venue and outside, on screens and on the streets of Varese. Because communicating health with equity requires, first and foremost, a visual voice that knows how to welcome.