Diksoprime. All the colours of beauty, in a single vision.

Even in the sunshine.

Client

Dikson

Sectors

Beauty

Services

                        3D Modeling
                    Brand Naming
                    Brand Positioning
                    Logo design & Brand identity
                    Packaging
                    POP Materials
                    Social Media Design
                    Website Design
            

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When we gave meaning to all the colours of beauty

DiksoPrime is Dikson’s professional range of exclusive hair care treatments, based on innovative, top-quality products. A comprehensive range for every need, every hair type and every use, from the gentlest everyday care to super-protective treatments for sun exposure. For a project like this, it is essential to think both horizontally – imagining, for example, how the range could expand indefinitely whilst maintaining consistency and brand recognition – and vertically, in defining the individual products. A highly complex project, with a clear vision right from the very first sketch and a single objective: clean lines, elegance and colours, each with a specific meaning, to create an immediate impact on the shelf.

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Supersun: part of the range, but with that little bit extra

Supersun is the super-intensive treatment for protecting hair in the sun, a key part of the DiksoPrime range. When asked to develop a design in keeping with the range but with its own distinct identity, we responded with a visual identity that adheres to the guidelines – a signature colour paired with a minimalist, premium label – yet stands out through a play of subtle shades that evoke the sun.

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Soothing green and blue for scalp care

For ScalpCare, the range designed to tackle various scalp problems such as dryness or dandruff, we have chosen the calming and balancing power of the colour green for the bottles. For the labels, we have drawn on the spectrum of reassuring colours, using light blue to evoke purity and blue to convey energy.

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The power of purple to combat yellowing

For Super No Yellow, the treatment developed by Dikson to combat the yellowing of grey hair, we used the purple pigments contained in the products, combined with a rich, vibrant pink.

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The softness of pink for refurbishment

The Super Keratin DiksoPrime range is specifically designed to repair and restore damaged and brittle hair, thanks to active ingredients such as keratin, ceramides and rice proteins. What better colour than pink to convey this gentle, restorative power?