Elpa.it: an ethical approach to the coexistence of humankind and nature.

Client

Elpa

Sectors

Sustainability

Services

                        Brand Guidelines
                    Brand Positioning
                    Data Analysis & Reporting
                    Logo design & Brand identity
                    SEO & Content Marketing
                    UX/UI Design
                    Web Analytics & CRO
                    Website Development
            

elpa_branding_cherries_comunicazione_varese_milano_mobile_0

Design, protect, respect: the rebranding for Elpa

Elpa is a family-run business that has been designing fencing and protection systems for animals for over forty years. The company asked us to help it reinvent itself through a website rebrand and brand repositioning.

Here at Cherries, we took on the project with the aim not only of giving the brand a fresh boost through a more contemporary image in keeping with the times, but above all with the desire to highlight the company’s true values.

And we did so using the tools we know best: creativity, strategy, attention to detail and a whole lot of heart.

elpa_branding_cherries_comunicazione_varese_milano_gif_mobile_1

Elpa’s slogan: to be repeated like a mantra

Design, protect, respect.
This is what Elpa has been doing for forty years, safeguarding the delicate balance between people, animals and the environment we all share. Elpa is not just a company that manufactures bespoke protection systems: it is an organisation committed to promoting certain values.
Values centred on respect for the environment, for spaces and for animal welfare.

A principle that has inspired us right from the very beginning.

Because there is only one possible answer to the question of coexistence between humans and animals.
And the answer is: respect.
Respect for nature, in the absolute sense. Elpa’s tagline – simple and essential – could therefore only be one: “Respect Is The Answer”.

elpa-payoff-respect-cherries-agenzia-varese

elpa_branding_cherries_comunicazione_varese_milano_0

elpa_branding_cherries_comunicazione_varese_milano_mobile_1

All the worlds of Elpa

Each world takes on a unique voice and visual identity, tailor-made through colour palettes, evocative imagery and authentic content. This allows us to clearly and immediately convey the different areas in which Elpa operates.

elpa_branding_cherries_comunicazione_varese_milano_2

elpa_branding_cherries_comunicazione_varese_milano_mobile_3

The SEO strategy for Elpa

Having a strong identity is important. But being there at the exact moment someone is looking for you is even more so. Elpa’s new website has been created to convey a vision, but it is also designed to be found at the right time by the right people through a meticulously planned SEO strategy. We have optimised every element, from the content to the technical structure, to improve visibility on search engines and ensure a smooth and consistent user experience.

Editorial blog and case studies

For Elpa, we have designed a clear, intuitive and mobile-friendly website.
Each section guides users to find what they are looking for: the right protection for every environment and every species. We have also created an editorial blog and a section featuring case studies, where each story provides yet another reason to talk about respect, care and coexistence.