Crema Gelata: when Lindt transformed chocolate into an irresistible ice cream.

Building on the unconditional love that all chocolate lovers have for the brand, Lindt & Sprüngli has expanded its strategy with the launch of Crema Gelata. Much more than just an ice cream, Lindt’s Crema Gelata offers the full experience of Lindt’s indulgence, deliciousness and quality in a cone. Once again, here at Cherries we have had the honour and immense pleasure of supporting the brand in the creation and production of the key visual and its application across all in-store materials to support the brand extension – from menus to shop windows, right through to the creation of the 3D ice-cream cone displayed outside every shop.

Lindt’s Gelato is the result of the Lindt Maîtres Chocolatiers’ love of chocolate, and the entire visual identity must combine the freshness of ice cream with the brand’s chocolatey character and premium quality. A modern, elegant shade of blue provides the backdrop for an image of a delicious and refined ice-cream cone: unmistakably Lindt.