Hair Juice. The superpowers of fruit, for hair bursting with energy.

Hair Juice is a range of hair care products – shampoo, conditioner, hair mask – rich in essential oils and nourishing fruits. The range comprises four lines, each tailored to a different need and featuring a ‘hero’ fruit with natural superpowers. For Hair Juice, we developed the naming, packaging, in-store displays and promotional materials. We created an advertising campaign for the specialist press and provided the client with guidelines for the social media launch. A project with a fresh and vibrant feel, aimed at a discerning, young and demanding audience.

The packaging for every product, from the largest box to the flow pack containing a single mask, as well as the display stand: everything must convey a fresh and vibrant feel.

The adverts created for the trade press and the BTL material distributed at points of sale to support the launch of Hair Juice. The guidelines for creating posts were drawn up and passed on to the company’s in-house social media team.