Lindt Excellence: when the packaging conveys the full value of the chocolate.

Conveying the full flavour and quality of a product even before it is tasted: this is the challenge of packaging design in the food sector. It is no easy challenge, even when working with a brand like Lindt, which certainly needs no introduction.

Lindt’s chocolate is unrivalled: it is velvety, smooth, refined and of the very highest quality. The craftsmanship is superb, the ingredients are of the finest quality, and the flavour of every single product speaks for itself. So how, then, can we convey all this through the packaging of three products from Lindt’s Excellence range – the 70% chocolate bars coated on the surface with delicious Caramel & Salt sprinkles, Raspberry & Hazelnut and Orange & Almond?

Perfection often stems from a mistake. This is how the refinement of Lindt chocolate came about in 1879: Rudolph Lindt had been working for months to make his chocolate more pleasing to the palate and to create a texture that melts in the mouth when, one Friday evening, he forgot to switch off the conching machine. On Monday morning, when he returned to work, a marvellous surprise awaited him: the chocolate, which had been processed for so many hours in the conche, had become delicate and well-balanced – perfect on the palate. The original recipe has since been enriched with new flavours, but the marvellous quality has remained the same.