Lindt Panettone: the magic of Christmas, carefully wrapped up in every detail.

Client

Lindt

Sectors

Food

Services

                        Packaging
                    Photo Production
                    Set Design
            

lindt_patisserie_panettoni_packaging_graphic_design_cherries_comunicazione_varese_milano_0

lindt_patisserie_panettoni_packaging_graphic_design_cherries_comunicazione_varese_milano_mobile_0

When we managed to get everyone on the same page with Lindt

They say the world is divided into two camps: on the one hand, panettone lovers; on the other, pandoro lovers. Once again, Lindt Patisserie manages to please everyone with its low-profile Milanese panettone and fluffy pandoro in a host of wonderful varieties, each more tempting than the last, from those with chocolate chips to those with candied orange or pear alone. Bringing them all together, and enhancing each recipe with delicacy and elegance, are the wrapping paper, ribbon and gift tag designed by Cherries. This wonderful Christmas, with its aromas of chocolate, vanilla, candied fruit and sultanas, it will be truly impossible to choose which side to take.

lindt_patisserie_panettoni_packaging_graphic_design_cherries_comunicazione_varese_milano_6

lindt_patisserie_panettoni_packaging_graphic_design_cherries_comunicazione_varese_milano_5

lindt_patisserie_panettoni_packaging_graphic_design_cherries_comunicazione_varese_milano_gif_0

lindt_patisserie_panettoni_packaging_graphic_design_cherries_comunicazione_varese_milano_2

lindt_patisserie_panettoni_packaging_graphic_design_cherries_comunicazione_varese_milano_4

The recipe for Christmas? Lindt Patisserie with a dash of Cherries touch

Sourdough starter, butter, sugar, flour, eggs, vanilla. And then a deep respect for tradition, patience, craftsmanship and artistry. To top it all off, a design that captures the elegance of traditional wrapping paper combined with the contemporary feel of subtle colour gradients on the band and label, enhanced by subtle touches of gold. And Christmas becomes even more magical thanks to the art of Lindt patisserie, and our ‘Cherries touch’ in collaboration with the Lindt Italia marketing team.