Lindt Patisserie: Lindt’s flavour, elevated to a new art of patisserie.
The secret ingredients of a new business unit
A great deal of love, an almost obsessive attention to detail and a wealth of expertise: these are the ingredients we’ve used to craft the positioning for Lindt Patisserie, the new business unit of Lindt & Sprüngli. The positioning has taken the form of a stunning logo and a trade catalogue that took us to the printers and bookbinders to select sophisticated finishes and dazzling collections for biscuits, cakes and pastries as delicious as only Lindt can make.
Manifesto of Excellence
A gold-foiled logo on a chocolate-coloured background to convey a positioning that is a manifesto of excellence. Special paper, hand-bound, evocative words, meticulously curated images: the catalogue becomes a precious book, just as precious as the brand itself.
Dressed up for a party
From fine patisserie to Christmas, the Lindt Patisserie collections are adorned with sparkling classic and contemporary designs, irresistible product demonstrations and exquisite touches of gold.
