MAV Chemical: quality and sustainability, clearly explained.

Client

Mav Chemicals

Sectors

Sustainability

Services

Brand Guidelines

Brand Positioning

Digital Advertising

E-commerce Solutions

Logo design & Brand identity

SEO & Content Marketing

UX/UI Design

Website Development

When we developed the perfect formula for MAV Chemical

For over twenty years, MAV Chemical has been designing lubrication solutions for every industrial sector: steelworks, the automotive industry, the food industry and the pharmaceutical industry. A truly Italian example of excellence that works behind the scenes – quietly yet crucially – to keep the world moving smoothly and precisely, with a constant focus on innovation and sustainability.

We have translated all this into visuals and storytelling.
We have redesigned the logo, revamped the visual identity and created a website that showcases every detail, optimised for search engines but designed first and foremost for people.

Because when vision and expertise come together, not only does everything run more smoothly, but we also go further.

The redesign of the MAV Chemical logo

In redesigning the logo, we did not wish to alter the essence of the brand; instead, we chose to enhance it. With just a few bold strokes, we have revitalised a symbol that embodies Italian excellence, strengthening the visual impact not only of the logo but of the brand’s entire image.

Simple, intuitive and seamless navigation: MAV Chemical’s new website

To tell MAV Chemical’s story, we needed a website that went beyond simply acting as a showcase: a space that spoke of people, research and bespoke solutions. We have carefully reimagined the whole site: the navigation is intuitive, the design is elegant, and the content has been reorganised and rewritten, highlighting the value of every single product and telling the company’s success stories.

SEO with Cherries: the key to success

For MAV Chemical, we carried out keyword research and rewrote the content with SEO in mind: we analysed, selected and rewrote every piece of content, transforming technical industry jargon into clear and authoritative storytelling – capable of convincing search engines but, above all, of speaking to people. Because every word can make a difference. And to help that message reach an even wider audience, we launched bespoke Google Ads campaigns, designed to boost the brand’s visibility and generate genuine connections.

Results

We have redesigned the Mav Chemical website, evolving its image and its ability to tell its story, with the aim of creating a 100% digital, engaging and business-focused experience. This project has given rise to a communication ecosystem capable of transforming the website into a strategic channel for the company.

+74%

HoH conversions

+63%

HoH Impressions

-38%

CPC HoH

-23%

CPL HoH

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© 2026 Cherries SRL. All Rights Reserved