Lilelo: Sustainable luxury becomes a story, blending nature and magic.

The pleasure of life’s little things. Savouring the ‘waste’ of time, the sweet idleness. Experiencing the magic within luxury lodges, nestled in the Monferrato countryside. All this is LILELO: Little Leisure Lodge, wonderful raised wooden ‘cottages’, bespoke-designed by Atelier LAVIT, for an alternative holiday experience immersed in nature, far from the ordinary.

LILELO’s lodges are unique spaces set in unique locations, ready to welcome travellers, explorers of the self and the world, and all those who wish to learn something new from every travel experience, whilst respecting nature.

Let’s meet Marco and Claudia. Let’s hear about their dream of building an eco-glamping site in the countryside, designed for ‘unconventional’ people who stray from the traditional way of travelling. For LILELO, we handled the branding: we designed the logo – which was intended to convey the union between the ‘inside’ of the lodges and the ‘outside’ of nature: so here is a home with roots, at one with the outside world – and we built the brand identity starting with the name: LI stands for ‘little’, LE for ‘leisure’ and LO for ‘lodge’. We chose the brand colours and created the guidelines for the stunning photo and video shoot by Silvia Lavit, with whom we developed the website and the editorial plan for Instagram and Facebook. We also helped Claudia and Marco to remain steadfast and true to their genuine feelings, to sincerity, authenticity and the beauty they were (and wanted to) create, by building elegant, refined lodges – sustainable places that take nothing away from the local area but, on the contrary, enrich it with beauty.