C’est La Vie patisserie on social media: the only thing better than the ‘icing on the cake’ is our Cherries’ Touch!

Client

C'est la vie

Sectors

Hospitality

Services

                        Content Creation
                    Photo Production
                    Social Media Design
            

c'est-la-vie-varese-social-photo-production

c'est_la_vie_branding_cherries_comunicazione_varese_milano_mobile-2

Where emotions of dreamlike sweetness are born

There’s an almost hidden spot in the centre of Varese which, once you’ve discovered it, you’ll never forget.
It’s a delightful, elegant place that welcomes you with a bouquet of delicious aromas and colourful pastries that are a feast first for the eyes, then for the palate, and finally for the heart.
After all, that’s what a patisserie is all about: creating small, sweet moments of joy. Giacomo Aceti, the creative force behind this enchanting place, knows this all too well. He asked us to showcase his patisserie through a social media strategy that lives up to his passion.

c'est-la-vie-pasticceria-cherries-social

c'est_la_vie_branding_cherries_comunicazione_varese_milano_mobile-1

When we filled social media with sweetness

For Giacomo, his craft is a vocation that is renewed every morning, amidst slow-rising doughs and perfect ganaches. It is from this daily dedication that his sweet masterpieces are born. Here at Cherries, we’ve shared our love for things done well – with our hands and our hearts – through images and posts that take you on a journey through heady aromas, delicate pastel shades and enchanting flavours.

c'est_la_vie_branding_cherries_comunicazione_varese_milano_mobile_3

Photo Production: from light and airy ganaches to sumptuous colours and mouth-watering tales

To capture the sweet spirit of C’est La Vie, we followed the scent of pistachios, butter and the still-warm cream that envelops the senses, and we set up the photo shoot with pastel colours and gourmet treats, paying close attention to every compositional detail and transforming the workshop into a dream-like boutique. Guiding this visual narrative was food photographer Felice Scoccimarro, who, building on our creative brief, captured in every shot the joy, passion and aroma of macarons that fill the air every day in the world of C’est La Vie.