The energy of a pioneering brand, told from a fresh perspective.
When we brought out the youthful and energetic side of a cutting-edge company
Our partnership with Exergy, a leading provider of innovative energy conversion solutions, is a truly fascinating collaboration, underpinned by a shared spirit that is strong, pioneering and cutting-edge. It is a spirit that we have embraced and made our own to showcase, through the brand’s new website and a corporate video, an innovative company that operates with great passion and a strong sense of responsibility.
The creation of the Exergy website
The starting point for the collaboration between Cherries and Exergy was the revamp of the website: a challenge we took on with the passion and determination that characterise our creative approach. The result is a dynamic and informative website that reflects Exergy’s innovation and vision in the sustainable energy sector. From its elegant, modern design to its intuitive navigation features, the website was developed in strict accordance with the Brand Book guidelines, thus ensuring perfect consistency with the company’s visual identity.
A corporate video that breaks the mould
When it came to the corporate video, Exergy had a very clear vision: something different, bold and capable of capturing the company’s pioneering spirit. So we drew inspiration from Exergy’s past, its roots, its history – which is one of constant transformation – and the company’s dedication to innovation. The result is a video that successfully highlights the brand’s youthful and energetic spirit: through powerful and evocative images of the company, we have created an engaging visual and narrative experience that highlights the concept of transformation inherent in the company’s DNA and tells Exergy’s story in a way that had not (yet) been done before.
A simple philosophy: sustainability, transformation and circularity
Exergy has always been a company that embraces the challenge of transformation. This innovative spirit lies at the heart of its identity, and it is precisely this spirit that we wanted to convey both on the new website and in the corporate video we produced. To achieve this, we started with the concepts of transformation and circularity, illustrating how Exergy constantly transforms things into something new and exciting. It is a story of evolution and progress, of which Exergy is a tireless champion.
Communicating Exergy’s core principles at trade fairs
As well as the website and corporate video, we were responsible for creating engaging brochures and designing the stand for trade fairs. Every step of our creative journey was guided by this company’s passion and drive to explore new horizons and solutions, and by its primary objective: to transform energy into a clean, sustainable and efficient resource, for the benefit of the environment and future generations.
