Grimaldi Club: the logo that charts an exclusive course.

Client

Grimaldi Lines

Sectors

Hospitality

Services

Illustration & Graphic Design

Logo design & Brand identity

The Grimaldi Club loyalty scheme

Grimaldi Lines is synonymous with fast, safe and comfortable sea travel. When the company entrusted us with developing its first loyalty programme, the brief was clear: to transform the card into a symbol of membership of an exclusive club, designed for those who love to travel frequently and in style. To emphasise the idea of community and the premium nature of the programme, we developed the Grimaldi Club logo, in which the word ‘Club’ is intertwined like a nautical rope – a direct reference to the maritime world, to the strong bonds forged whilst sailing together, and to the emotions that return every time you set sail.

Illustration & Graphic Design

Here at Cherries, we have designed the visual identity and graphic materials for the loyalty programme, guiding every Grimaldi Club member on a journey through a tiered system: Sailor, Cadet, Chief Mate, Master, Admiral.

With every departure, with every ‘knot’ tied, new benefits are unlocked: special services and personalised attention.

A journey to exclusive destinations

We have designed a distinctive brand identity that makes every traveller feel part of something special – a truly prestigious club that rewards loyalty and celebrates the beauty of travel.

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