EOS Corrugated Group: the unique identity that brings together the very best of corrugated board in one place

Client

Eos Group

Sectors

Manufacturing

Services

                        3D Modeling
                    Advertising
                    Brand Campaigns
                    Brand Guidelines
                    Brand Positioning
                    Branding & Visual Identity
                    Exhibition Design
                    Logo design & Brand identity
                    Print design
                    UX/UI Design
                    Web & UX Design
                    Website Development
            

Riding the wave of renewal: the rebranding of the EOS Corrugated Group

When everything changes, you need someone who knows how to shape that change. EOS Corrugated Group was undergoing a profound transformation: the merging of several brands, the expansion of its product range, and a new global strategy. Here at Cherries, we rose to the challenge: we guided EOS through its rebranding journey, redesigning the logo and visual identity of both the company and the brands that had joined the group, to weave them into a single, powerful narrative. We created a new website where every stylistic choice is designed to convey the efficiency and strength of a leading ‘one-stop shop’ in the corrugated cardboard industry. Together with EOS Corrugated Group, we have transformed a period of change into an opportunity for visual and strategic renewal. Because here at Cherries, we don’t just go with the flow: we know how to ride the wave and make it memorable.

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EOS Corrugated Group: the ‘one-stop shop’ for the corrugated cardboard industry

EOS Corrugated Group is the only company in the corrugated board industry capable of offering a comprehensive solution: all consumables and spare parts from a single trusted partner. Here at Cherries, we have taken the breadth of this offering and transformed it into a simple and intuitive visual system by assigning a specific colour to each brand. Each colour also represents a key characteristic, such as efficiency, reliability or sustainability, and is linked to the relevant technical sector. Whilst retaining their own identities, all the brands are now united under a single, overarching vision: that of the EOS Corrugated Group. As a result, a single glance is all it takes to find your way around the corrugated board industry’s ultimate ‘one-stop shop’.

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Global leader, local presence: an interactive map to provide support wherever you are

To highlight the extent of the EOS Corrugated Group’s global sales network, we have designed a map that allows users to instantly locate their nearest dealers and active partner companies within the supply chain. It is a clear, accessible and practical system that offers local support to every customer, wherever they may be. This is how we have highlighted the extensive reach of an international company.

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From trade media to sales force tools

We have brought the EOS Corrugated Group’s new unified brand identity to life through targeted and widespread communication: from trade magazines to specialist websites.
But the change has also reached those working on the ground, with business cards and price lists that reflect the new identity of a Group moving firmly and cohesively towards the future.