Policart: The red that makes all the difference.

Policart is a vibrant and dynamic company with twenty years’ experience, which aims to position itself not only as a supplier of high-quality polyurethane elastomer products, but above all as a partner and consultant to large and medium-sized companies in the corrugated cardboard industry. For this reason, it is essential to give the brand a distinctive voice, aesthetic and high-calibre communication style, capable of engaging with a diverse range of audiences. Starting with red – the distinctive colour of the products – we have redefined the brand identity guidelines, rewritten the tagline, and devised and managed the multi-channel strategy, both offline and online, ranging from specialist advertisements to the website, from trade fair appearances to social media and LinkedIn, right through to the Policart Red Talks training academy.

Red is the colour of passion, vitality, willpower and self-confidence. Red is the colour of Policart and its products. As part of the rebranding, we have defined the Policart red: darker, bolder, more expressive and more robust. But above all, we have established that it must always be consistent across all online and offline channels – unassailable and reliable, unique and instantly recognisable.