There are flavours that know how to wait.

Client

Manicardi

Sectors

Food

Services

                        Brand Guidelines
                    Brand Positioning
                    Branding & Visual Identity
                    Packaging
                    Print design
            

A refined identity.

There is a way to revitalise a brand without compromising it: don’t overhaul it, let it mature. For Manicardi, we have chosen this approach. No radical rebranding. A measured overhaul of colours, typography and style, which keeps the identity intact whilst refining its character.

The repositioning of Antica Acetaia begins here, alongside two new ranges of vinegars designed for the international market.
Burgundy sets the tone: it is the colour of the vinegar, but also of the time it takes to make it.

Time, anticipation, preservation, memory, depth – the visual language of a product that is in no hurry.

Two souls, one identity.

One brand, two styles. On the one hand, vinegar: intense, formal, with headlines that add warmth to the tone.
On the other, wine – Manicardi also produces Lambrusco, whilst remaining, first and foremost, a balsamic vinegar producer.

The brand manual does not separate, but rather extends. For the wine, the colour palette brightens, inspired by the effervescence of Lambrusco: earth, sharing, vitality, the present, balance. Two souls that are instantly recognisable, united under the same overarching identity.

Same form.

New language.

With the Triangolari range, the essence remains the same; it is the presentation that has been refined. The bottle remains the same as ever, instantly recognisable. The labels in the range have been given an elegant makeover, featuring striking gold details against contrasting backgrounds.

From a condiment to an object of desire.

With the Premium range, it’s not just the packaging that’s different – the whole feel is transformed. A rounded bottle with a mirror-like bronze finish: you need only look at it to appreciate its value, even before reading the label.

Gold recurs, like a signature: white and gold, black and gold, burgundy and gold.

No longer just a table condiment, but an object to be treasured.