Essilor Trade Campaign: Small pleasures, rediscovered happiness.

When Essilor Italia – a leading manufacturer of lenses designed to protect and correct vision – contacted us about their campaign to support the retail sector ahead of the May 2020 reopening, we were in the midst of lockdown. Locked away at home, working remotely and in our pyjamas, we imagined the world as it might be once the lockdown was over, and we saw it free to do those little things that make us happy every day: looking into each other’s eyes, running through the meadows, thinking about the future. We called the campaign #felicidirivederci and rolled it out across in-store materials: window displays, postcards to give away, posters setting out safety rules, and floor markings to ensure social distancing in-store.