Dinamo: how to build a sports supplements brand.

A new way of experiencing endurance sport, a project designed for those seeking to energise body and spirit, for those who embrace the challenge, visionaries and pioneers.

When we were involved in developing the branding, we immediately envisaged a Brand Manifesto capable of translating into positioning, guidelines, packaging, advertising, digital strategy and a website.

A declaration of intent, an aspiration, a dream: to constantly push the boundaries of sport, nature, the mind and the present.
Naturally.

Logos, fonts and colour palettes find their most practical and commercial application in packaging: all these elements must be utilised to their full potential, and the creative design of the packaging must take into account the brand’s identity and the end consumer’s user experience.

For Dinamo, we were responsible for the design and creative development of the packaging for the individual products in the Dinamo Nutrition range of supplements, as well as the packaging for the Starter Kit – the special pack containing a supplement plan for three training sessions.