We’ve created Lindt Chocolate Stories: the spring magazine, featuring ideas and chocolate.

A project like Lindt Magazine – distributed alongside leading women’s magazines and in Lindt Stores – requires much more than just a good idea: it needs engaging content and an enlightened client. And above all, a clear marketing objective: to bring people closer to a brand so exceptional that it sometimes risks being perceived as aloof. Word by word, recipe by recipe, the first two issues are already part of our stories.

Step by step – or rather, leap by leap, just as the Gold Bunny would – the brand becomes more familiar: a name that brings the stories to life, a logo enhanced by an icon, a fresh layout, and content that’s engaging and never dull – just like Lindt.
Cioccolato Stories is a fresh, cheerful, chocolatey and spring-like magazine; it speaks the language of chocolate lovers and makes them fall in love with the world of Lindt, page after page.
As well as the editorial project and the creation of all the content, Cherries handled all the photo shoots – both on location and in-studio – for the main articles.