Dinamo: We’ve captured the energy of those who go the extra mile every day.

The launch of the Dinamo brand and its products was also supported by an online and offline advertising campaign, capitalising on the brand’s participation in the Giro d’Italia with Team Eolo and promoting the brand both in trade magazines and through ambassador marketing.

In the world of endurance sports, ambassadors play a vital role: they are athletes whom all fans look up to and who, thanks to their expertise in the field, convey messages that generate interest in and trust in the brand.
During this delicate phase, the right ambassadors (male and female athletes of various levels and across different disciplines) were selected and engaged to create valuable content (both offline and online) for the community, with the aim of strengthening the product’s positioning and credibility.
The partnership between Dinamo Nutrition and the ambassadors was promoted through advertising in specialist magazines and via bespoke social media content.