When design becomes a story: bringing an interior designer’s ideas to life.

How do you choose the furnishings for a new space or a new home? By experiencing every piece of furniture, every surface finish and every decorative item first-hand, to understand whether it truly reflects who we are and whether it fits with our vision of home.

All this is possible at the 1,500-square-metre Galimberti Interiors showroom in Marchirolo: a three-storey showroom where great importance is placed on every room in the home. We’ve captured this through a photoshoot, designed both to highlight the excellent quality of the furniture on sale and to convey the company’s high level of professionalism in designing (or redesigning) any room or space.

For Galimberti Interiors, we worked on creating their new website to convey the values of a family-run business that has been passionate about beauty and craftsmanship for 40 years. From graphic elements that make the text more engaging to the choice of a warm and elegant colour palette, we have revamped the website to best showcase the work of the Galimberti family, distilling the company’s philosophy into a four-point manifesto: Personality, Ethics, Authority and Empathy. All fundamental and indispensable aspects for creating truly unique interior design projects.

With the website redesign, we have given Galimberti a new home: a welcoming space where visitors can immediately find the information they are looking for. From design brands to interior spaces, right through to the services on offer, the new Galimberti Interiors website has been designed to open the doors to a creative, versatile and visionary world: just like the world of interior design itself.

Having a space that’s impeccably furnished is certainly lovely, but true beauty lies in experiencing it and sharing it with others: this ‘interior design’-themed analogy serves to introduce SEO, a technique that helps direct people to a specific place. In the redesign of the Galimberti Interiors website, we therefore also focused on search engine optimisation, starting with initial keyword research and then writing all the content with SEO in mind, so as to make it ‘beautiful’ for search engines too.

To boost brand awareness for Galimberti Interiors and promote the shop as an authorised retailer of various furniture and design brands, we have implemented targeted Google Ads campaigns to reach different audience segments and increase the brand’s visibility.

Our campaigns focused on the Search Network with the aim of targeting users interested in designer furniture, whilst excluding irrelevant searches such as those relating to mass-market furniture shops.

In particular, we launched a campaign dedicated to kitchen design and fit-out, accompanied by a landing page specifically designed to comprehensively showcase Galimberti’s service, from design to delivery.