When imagination came to life at Toys Center

Client

Toys Center

Sectors

Retail

Services

                        Brand Naming
                    Brand Positioning
                    In-Store Materials
                    Landing Page Optimization
                    Logo design & Brand identity
                    Photo Production
                    POP Materials
                    Retail Communication Strategy
                    Social Media Design
                    Video Production
            

"Fairy Tales at Play" at the Toys Center: where the logo becomes a story

When Toys Center asked us to help develop the brand identity for its new creative workshops, we did what we do best: let our imaginations run wild. For the project “Fairy Tales at Play: Imagination Workshops for Curious Little Ones”, we designed the logo, wrote the brand description, produced photos and videos, and adapted the visual identity for in-store use and across the main communication channels. We envisaged the logo as a gateway to the world of fantasy: the vibrant colour palette, the soft shapes and the fairy-tale-inspired lettering immediately evoke a welcoming and magical atmosphere.

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A magical place for little dreamers

It all begins with a fairy tale a different one every time. And from there on, it’s the children’s imagination that writes the rest. They listen, they get excited, and then they give shape to what they’re feeling through colours, fancy dress, games and laughter.
Each workshop is a little journey into the stories, set in welcoming and visually stunning spaces, designed to amaze and make every child feel free to be themselves.

POP Colours and Materials

At the Toys Center, the shop windows, floors and walls are filled with colours, rhymes and surprises. Even the floor mats turn into nursery rhymes to jump along to, following numbers, words and plenty of imagination.

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Multi-channel promotion

Our invitation to step into the world of fantasy and take part in ‘Favole in gioco’ was publicised via posters, leaflets, a registration landing page and on the Toys Center’s social media profile.