Dynamo: how to create a sports supplement brand

Dinamo is much more than a line of natural supplements. It is an idea of how to experience endurance sport, it is a project dedicated to the energy seekers of body and spirit, the explorers of fatigue, the visionaries, the pioneers.

That's why when Luca Spada, founder and president of Eolo SpA and a passionate sportsman involved us in the creation of the branding, we immediately imagined a Brand Manifesto that became positioning, brand guideline, packaging, advertising, web and social strategy and website.

A declaration, an aspiration, a dream: to always go beyond the limits of the world, of sport, of nature, of the mind, of the here and now. Naturally.

Logos, fonts and colour palettes find their most practical and commercial application in packaging: all elements must be used to their best advantage and the creative design of the packaging must take into account the identity of the brand and the user experience of the end consumer.

For Dinamo we were responsible for the design and creative realisation of the packaging for the individual products in the Dinamo Nutrition line of supplements and the packaging for the Starter Kit, the special pack that contains a supplement plan for three workouts.