Lindor & Gio Evan: when chocolate meets love, poetry is born.

Client

Lindt

Sectors

Food

Services

                        Influencer Marketing
                    Packaging
                    POP Materials
                    Social Media Design
            

The encounter between chocolate and love is pure poetry

For all those in love with love, and especially with Lindt chocolate, a limited edition combining the meltiness of Lindor pralines with the melting words of Gio Evan, one of the web's best-loved writers, singers and poets, defined by Corriere della Sera as 'The Poet of the Millenials'. To celebrate this union, we created a heart-shaped box full of poetry and chocolate to make new generations of lovers, who are increasingly learning to listen to their hearts, lose their minds.

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Hard head, soft heart

"Thank you for loving me instead of me the times I forget happiness at home. You know me better than I do, you always smile at me ten seconds before I'm about to tell you how good it makes my heart." "Let's not lose heart let's not lose heart, let's overcome everything and stay close, take me where you don't have to be strong to be happy". Gio Evan's sweetest words wrap the heart-shaped pralines of the Valentine's Day limited edition in a true riot of romance.

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Love is a social event

From chocolate hearts to the hearts of the web, the collaboration between Gio Evan and Lindt spreads everywhere, to the point of touching the hearts of a community of almost 1 million followers who can find the love closest to their heart in the Valentine's Day limited edition: milk, pistachio and dark chocolate.